'We've got the identity that fits us': Wisconsin turns back the clock to move forward
Briefly

Under coach Luke Fickell, Wisconsin's football team is undergoing a significant overhaul aimed at reclaiming its identity after a disappointing 5-7 season. Fickell has moved away from the Air Raid offense, firing offensive coordinator Phil Longo and hiring Jeff Grimes to lead a more traditional, physical approach. The team also sees the arrival of transfer quarterback Billy Edwards, who is expected to rapidly integrate and lead the offense. A new focus on aggressive play is deemed critical for competing in a tough Big Ten landscape, especially given recent defensive struggles.
In a town where brats are a local delicacy and there's an entire cheese fridge in the airport gift shop, it's fitting that the Wisconsin offseason has been dedicated to rechanneling its caloric roots.
After going 12-13 over two seasons and missing a bowl game in 2024 for the first time since 2001, change has been significant.
Fickell fired offensive coordinator Phil Longo and made a decision to veer away from an Air Raid offense and channel the program's beef-and-brawn roots, hiring offensive coordinator Jeff Grimes from Kansas.
Physically, the second half of the season, we couldn't hold up... If you don't have grown men, it's going to be really, really difficult.
Read at ESPN.com
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