Why the latest season of 'Love Island USA' became the internet's obsession
Briefly

Love Island USA's seventh season attracted viewers, including those who typically do not watch reality dating shows. Airing six times a week, including a Saturday night analysis, the show combines classic reality elements with social media. Contestants, living in a Fiji villa, engaged in entertaining challenges while being filmed 24/7. The season included viral moments such as a TikTok clip featuring contestant Huda Mustafa explaining her motherhood. In the finale, Amaya Espinal and Bryan Arenales were crowned winners, with Arenales winning $100,000 and sharing it with Espinal.
Love Island USA's seventh season features conventionally attractive 20-somethings competing for a cash prize and fame while cut off from the outside world.
Contestants lived in a Fiji villa, participated in challenges and enjoyed a lifestyle highlighted on social media, resulting in viral content such as Huda Mustafa's mom reveal.
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