"Having something like a subscription that allows you to consume creative media on a completely different cycle, as slow as snail mail is, is really refreshing. I also think having that physical object in front of you that you can interact with means you engage with the work more, you might read the caption at the back, find out who."
"As a print fanatic, I'm guilty of having a lot of prints that just sit in a cupboard, so I think having them as a useful object is really important."
Gen Z is turning to analog media, including DVDs, print magazines, and snail mail, as a response to digital fatigue. Gabriella Marcella founded the design studio Risotto in 2012, focusing on risograph printing. In 2017, she launched the Riso Club, mailing postcards from various artists to subscribers. Risotto is celebrating its 100th mailing with a retrospective exhibition showcasing 400 artworks. This project allows artists worldwide to reach new audiences and promotes engagement with physical creative media.
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