"Abby Price, founder of Abbode, knows a thing or two about the trend. Abbode specializes in custom embroidered pieces of all kinds (you may have seen their work on Saturday Night Live last month, sported by none other than pop-princess Sabrina Carpenter.) When I asked why she thought embroidered gifts are making such a comeback, Abby said, "You know, there's no uniqueness [anymore]. I think people want to stand out, and they want to be able to differentiate themselves, and they want to feel represented.""
"Price also attributes some of the success of the booming embroidery business to Gen Z's penchant for nostalgia. "When you make something that's your name, your pet, like, something special ... that's not going out of style. And now [consumers are] remembering a time when they had their name on their L.L. Bean bag to go to kindergarten, [and] they want to re-create those feelings again.""
Many crafters value personalized presents but often cannot make handcrafted gifts for everyone and choose outsourced options. Embroidery offers a personal touch that feels special and tailored to close friends and family. Abbode specializes in custom embroidered pieces and gained visibility when their work appeared on Saturday Night Live, worn by Sabrina Carpenter. Customers increasingly seek embroidered items to stand out, differentiate themselves, and feel represented. Gen Z nostalgia for items bearing names or pets drives demand, recalling childhood experiences like name-labeled L.L. Bean bags. Customized embroidery recreates those sentimental feelings and sustains the trend.
Read at Apartment Therapy
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