"Flusser believed that the transformation brought about by new media would reshape the world, leading to a consciousness defined by images rather than the written word."
"His vocabulary, including terms like 'technical image' and 'the apparatus,' has had a profound impact on media studies, yet remains largely under-known."
"Martha Schwendener's The Society of the Screen serves as a timely guide, examining how Flusser's theories can help navigate our current media-saturated environment."
The average metropolitan individual now encounters more media daily than previous generations did in a lifetime. Philosopher Vilém Flusser, who lived from 1920 to 1991, theorized in the 1980s about how new media genres were creating a new consciousness focused on images rather than text. His concepts, such as 'technical image' and 'techno-imagination,' have significantly influenced media studies. Martha Schwendener's book, The Society of the Screen, explores Flusser's ideas and their relevance to contemporary art and media saturation.
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