The Art World Descends: What to See and Where to Be at Frieze London 2025

"It's that time of year again. The leaves are turning, the air is cooling, and the cream of international curators, critics and collectors are set to descend upon Regent's Park for the British capital's most anticipated annual art fair, Frieze London. Marking its 23rd edition, Frieze London is the global market's defining showcase of contemporary art, focusing exclusively on works made by living artists. This year, the fair unites 168 galleries from 43 countries, foregrounding ambitious solo projects and a new curated section."

"Running concurrently is Frieze Masters. This distinct fair shifts the focus to historical art, defined as art made before the millenium. This year, Frieze Masters fair takes rediscovery as its central lens, spanning works from rare Ptolemaic reliefs to a Peter Paul Rubens panel. Piper adds, "Overall, there's a sense of rebalancing; institutions, galleries, and collectors are collectively reassessing whose stories are being told and celebrated.""

"Beyond the frames, Frieze London is hailed as the social pinnacle of the art calendar where just as many people go to be seen as they do to acquire. With a buzzing Ruinart bar, culinary pop-ups, countless interesting outfits and even more interesting artworks, the fair is an unparalleled production. We've cut through the noise to bring you a curated edit of this year's best booths and sections, so you know exactly where to be and what to see this October."

Frieze London returns for its 23rd edition as a leading showcase of contemporary art by living artists, featuring 168 galleries from 43 countries and emphasizing ambitious solo projects and a new curated section. The fair shows a recalibration toward overlooked female artists and increased representation of African, Latin American and Indigenous artists and diasporas. Frieze Masters runs alongside, focusing on historical works made before the millennium with a rediscovery theme spanning ancient reliefs to a Rubens panel. The event functions as a major social occasion with bars, culinary pop-ups and fashion, guiding visitors toward highlighted booths and sections.

Read at Elite Traveler