Stories-Brought to Life is a collaboration between the National Portrait Gallery and Frameless Creative that achieves compelling immersive visual storytelling. The experience synthesizes artistic and technological practices and meets experiential audience needs developed since the modern consumer virtual reality era began in 2014 with Facebook's acquisition of Oculus Rift. Growing public appetite for all-round digital spectacle from groups such as teamLab and venues like the Sphere and Outernet offers established museums new partnership and programming possibilities. Annabelle Selldorf highlights Outernet's street-facing five-sided video for its ability to stop passersby and expects the Sainsbury Wing screen to welcome visitors and spark curiosity.
Stories-Brought to Life, a new experience created by the National Portrait Gallery and Frameless Creative, a leading London-based maker of immersive experiences, is a triumph of visual storytelling. It manages to bring together all the learnings of the art and technology worlds, and the experiential needs of their audiences, which have accrued since a new age of virtual reality was launched in 2014 when Facebook (now Meta) bought the headset maker Oculus Rift.
In January 2024, The Art Newspaper published an analysis by the consultant Chris Michaels on i mmersive institutions: digital art venues that are attracting massive audiences with new forms of interactive experiences. The article asked how established museums could harness the evident public appetite for all-round digital spectacle produced by global companies such as teamLab and landmark sites like the Sphere in Las Vegas and Outernet in central London. And how art museums might partner with such institutions to reach new audiences.
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