Greece is taking legal action against Adidas after the company featured the Acropolis in a drone advertisement without the necessary permits. Culture Minister Lina Mendoni expressed outrage over the visual portrayal of the iconic monument in a commercial context, likening it to an image of Adidas shoes 'kicking' the Acropolis. The country’s Culture and Finance ministries have initiated investigations into how the permits were obtained. The situation raises broader concerns about protecting Greece's archaeological heritage, with public outrage growing as the video circulated on social media.
The very bad, extremely unpleasant image is as if the Adidas shoe is kicking the Acropolis, aesthetically that is,
We have an advertisement which aims at the commercial exploitation of the specific monuments, which is a clear violation of strict laws protecting our archaeological legacy.
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