"OpenAI is closing Sora, the A.I. text-to-video generator that the San Francisco-based company launched in 2024 to the dismay of creatives and film professionals who worried its ability to readily produce high-quality video would undermine their expertise."
"The company noted that though its public-facing services were disappearing, it would continue to use video generation as a way of training robots, as videos' simulation of the real world make them a useful tool for teaching robots."
"Back in December, OpenAI signed a three-year licensing agreement with Disney that allowed Sora users to generate videos with iconic characters such as Mickey Mouse and Yoda."
OpenAI is discontinuing its text-to-video platform Sora, launched in 2024, affecting both the consumer app and services for filmmakers. The closure is part of a strategic refocus ahead of an IPO, driven by high operational costs and declining user engagement. Despite shutting down public-facing services, OpenAI will continue using video generation for robotics training. The company previously aimed to compete in the short-form video market and had partnerships, including a licensing agreement with Disney for character-based content.
Read at Artnet News
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