Chappell Roan is generating buzz for her upcoming single, "The Giver," through a unique marketing campaign featuring billboards in Nashville. The billboard depicts Roan dressed as a lawyer, teasing fans with the catchy phrase "Your ex's worst nightmare." When individuals call the listed number, they find an array of humorous options ranging from dental consultations to private investigation services, ultimately directing them to a preview of her single. This fun approach not only engages the audience but also hints at possible characters Roan might portray in a related music video, underscoring her creative vision.
Chappell Roan's innovative marketing strategy for her single "The Giver" includes playful billboards and an interactive phone number, engaging fans creatively.
The Nashville billboard features Roan in a lawyer costume, suggesting a fun theme as she teases her upcoming release alongside a potential music video.
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