B&B Theatres, led by Bob Bagby, is implementing innovative strategies to restore cinema attendance after significant challenges from the pandemic and industry strikes. They have introduced activities like knitting nights, bingo, and mixology classes, and have transformed theaters into entertainment hubs offering a diverse range of events, including live performances and bowling. CinemaCon has become a platform for sharing industry trends, showcasing advancements like energy-efficient equipment, as theater chains explore creative solutions to engage audiences.
Some needed to close. They were rundown buildings. But other theaters have poured money into upgrades, making movie theater spaces into larger entertainment centers and experimenting with events and programming.
'In some of our smaller towns, we're doing things like bingo, we're doing mixology classes.' The theaters have trivia nights tied to upcoming movies. They even have knitting classes.
Customers can now go to the movies, 'and go to a sky park with trampolines in the same building with a restaurant. Or go to a movie and go bowling.'
On the trade floor at CinemaCon, alongside the latest theater trends like energy-efficient popcorn machines, zero-gravity recliners and robot vacuum cleaners, representatives for several bowling and billiards companies pitched their products to theater owners.
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