DART Car, a female-led initiative, showed off their McLaren Artura GT4 racecar design created by artist Mickalene Thomas. The team aims to elevate women's roles in the male-dominated realms of motorsports and art. Along with the racecar, custom driving suits and hand-painted helmets were introduced. This campaign kicks off with their participation in the SRO GT4 America race at Sonoma Raceway in March 2025, highlighting a blend of creativity, speed, and empowerment for women in these fields.
This collaboration with DART Car embodies the perfect union of art and feminism as a potent fusion of creativity, speed, and female empowerment, challenging stereotypes by inspiring innovation and redefining the boundaries of power and beauty of women in the driver seat.
Founded by entrepreneur Zoë Barry, art advisor Spring McManus, and award-winning professional racecar driver Aurora Straus, DART Car is a new female-led initiative with the purpose of elevating the achievements of women in the traditionally male-dominated fields of motorcars and fine art.
Collection
[
|
...
]