KQED's Carlos Cabrera-Lomeleí remarked on the vibrant atmosphere at last year's inaugural festival, stating, 'Perhaps only at Carnaval San Francisco do you see so many young Latinos and families together in one place. Rancheros, rockeros, bichotas, bellacos, homegirls, chavorrucos and more were all in the house.' This sentiment encapsulates the festival's success in uniting a diverse audience under shared cultural experiences.
With an impressive attendance of 65,000 in 2024, the festival celebrated not only music but also the significant contributions of Latino and Indigenous workers to the Napa Valley wine industry. The community spirit resonated through various activities, including food, wine, Lucha Libre wrestling, and a lowrider showcase, making it a multifaceted cultural event.
Festival La Onda is set to return for its second annual event in 2025, bringing a star-studded lineup including Marco Antonio Solis, Banda MS, and Pepe Aguilar. The festival focuses on showcasing Latin music across genres, further enriching Napa's cultural landscape.
Tickets for Festival La Onda will go on sale shortly, with general admission starting at $218 and VIP options available from $448. The festival, known for featuring artists from Regional Mexican to Latin Pop, aims to attract both locals and visitors.
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