In the petition, Drake alleges that Universal Music Group conspired with Spotify to artificially inflate the streaming numbers of Kendrick Lamar's "Not Like Us," claiming they used bots and paid influencers to enhance the song’s popularity.
Drake asserts that UMG has a long-standing, symbiotic relationship with Spotify, where UMG provided the platform a licensing fee significantly lower than typically charged, in exchange for preferential promotion of select songs.
UMG has denied the allegations, emphasizing in a statement that the suggestion of undermining their artists is both offensive and false, asserting they uphold the highest ethical standards in marketing.
The ongoing conflict between Drake and Kendrick Lamar appears exacerbated by competitive releases that included veiled insults, culminating in Lamar's track "Not Like Us" achieving number one status on Billboard's Hot 100.
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