Hauser & Wirth has attracted around 110,000 visitors yearly since opening in 2014 in Bruton, England, showcasing contemporary art and burrata. Other galleries have similarly recognized the potential of rural locations. Messums Wiltshire, which celebrates its tenth anniversary next year, emphasizes art education as foundational, given the decline in creative arts education since 2010. Messums plans to establish Messums East in Lowestoft to address art access issues, utilizing empty buildings for art exhibitions and community engagement. Recent installations, like Laurence Edwards's Large Chthonic Head, foster public interaction with contemporary art.
Hauser & Wirth's establishment in Bruton has significantly transformed rural cultural engagement by attracting around 110,000 visitors yearly, alongside offerings of contemporary art and cuisine.
Messums Wiltshire emphasizes education, aiming to address the lack of art exposure among children due to the creative arts being downgraded as a non-core subject in 2010.
With education and outreach as a foundation, Messums is expanding to Messums East in Lowestoft, intending to revitalize the town's artistic landscape by utilizing existing vacant properties.
Large Chthonic Head (2023) is among the recent installations organized by Messums, showcasing contemporary art in public spaces, thus enhancing community engagement with art.
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