"TONO is a curatorial platform that partners with established arts institutions large and small, from the gleaming Museo Jumex to an outdoor theater in Mexico City's central Chapultepec Park, to offer special events that are largely free and frequently unticketed."
"Ozer relayed to me that she thinks of TONO as like 'Frankenstein's monster,' assembled with 'the rigor of a museum but the feeling of a music festival and scope of a biennale.'"
The TONO festival in Mexico City showcases a model for time-based art that emphasizes critical engagement and interactive experiences. Founded in 2022, TONO partners with various arts institutions to offer free and unticketed events. Led by Sam Ozer, the festival aims to combine the rigor of a museum with the atmosphere of a music festival. This approach seeks to highlight the aesthetic possibilities of time-based art while navigating the challenges posed by the culture industry and competition for audience attention.
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