Brunello Cucinelli, dubbed the King of Cashmere, focuses on creating enduring beauty through architecture and craftsmanship rooted in a small Umbrian hamlet, Solomeo. Since the 1980s, he has dedicated himself to a thoughtful restoration of this village, promoting a vision of luxury that values longevity and soulful design. Cucinelli's philosophy intertwines beauty with morality, suggesting that beauty should be an essential part of our environment, enriching human experience and creating a legacy for future generations.
“The beautiful is the symbol of the morally good,” reflects Brunello Cucinelli, emphasizing that architecture and craftsmanship should serve humanity's dignity and create enduring beauty.
Cucinelli believes beauty, as per ancient Greek philosophy, is an obligation to bequeath a more beautiful legacy, merging aesthetics with moral responsibility in design.
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