The Guggenheim Museum Bilbao presents "Another day. Another night," a major exhibition dedicated to artist Barbara Kruger from June 24 to November 9, 2025. Known for her impactful use of language and striking visuals, the exhibition revitalizes Kruger's iconic works, emphasizing their relevance in contemporary discourse. Utilizing her background in graphic design, Kruger critiques media and consumerism, posing challenging questions about identity and societal control. The exhibition's unique spatial design enhances the viewer's experience, encouraging active engagement with her art's confrontational themes, which remain urgent and necessary today.
Kruger's distinctive style combines stark visuals and confronting language that challenges viewers to engage with complex societal issues, making her work both provocative and essential.
In transforming the Guggenheim Bilbao, the exhibition uses space to amplify Kruger's powerful messages, inviting a deeper conversation about identity, desire, and societal control.
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