"The tagline See more. Live more sounded right: art does indeed enrich our lives. But it turned out that the more here was purely quantitative, not qualitative."
"For a long time, I have been privately lamenting the instrumentalisation of everything: how nothing seems to be of value in itself any more but is only seen as useful in the service of some utilitarian function."
MGM's motto, ars gratia artis, emphasizes art for art's sake, contrasting with modern trends that promote art for its health benefits. The National Art Pass advertisement suggests that engaging with art can extend life, reflecting a shift towards valuing art instrumentally. This trend, noted since 2010, highlights a growing perception that everything must serve a utilitarian purpose, diminishing the intrinsic value of art and creativity in society.
Read at www.theguardian.com
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