""We were talking about how all of our artist friends were constantly being asked to donate work for a benefit or charity auction. And we thought it would be funny if we would ask dealers to do it instead," said Huang, an independent curator and director at New York and Los Angeles gallery Jeffrey Deitch."
"The exhibition flips the script on a longstanding art world convention, where artists are routinely asked to donate works to support nonprofits and fundraising efforts."
"All the work was a uniform 12-by-9 inches, priced at $500, and for sale anonymously-which means you could wind up with an affordable work by a dealer who is also a practicing artist, or the best effort of a dealer picking up a brush for the first time."
"What they found was that there was more overlap between artists and gallerists than they expected, with dealers revealing secret talents."
White Columns, New York's oldest alternative nonprofit art space, is innovating fundraising by having over 90 art dealers create new works for a benefit sale. This approach contrasts with the norm of artists donating art for fundraising. The exhibition, titled "Art (by) Dealers," highlights the blurred lines between commercial and creative roles in the art world. The event features works priced at $500, all measuring 12-by-9 inches, and aims to engage both established and novice artists among dealers.
Read at Artnet News
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