Artificial intelligence significantly shapes advertising, with products frequently branded as AI despite minimal technological ties. Genuine AI can learn and evolve, producing unpredictable outcomes, yet many marketed items don't meet this standard. Yuval Noah Harari emphasizes that 20th-century media technology fostered both democratic and totalitarian systems, allowing unprecedented levels of social and economic oversight by governments. Unlike in ancient times, modern governance holds the capability to meticulously manage the lives of individuals through advanced surveillance and bureaucratic means.
Yuval Noah Harari points out that the age of artificial intelligence predominantly influences advertising, where products are labeled as AI even without substantial technology behind them.
Harari explains that genuine artificial intelligence can learn, change, and make unpredictable decisions and ideas, which most advertised products do not.
He highlights how the rise of media technologies in the 20th century facilitated both democratic and totalitarian systems, enabling governments to micro-manage individuals.
Unlike ancient governance, modern governance can potentially oversee the social, economic, and cultural lives of individuals on a scale that was previously impossible.
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