"Public officials and journalists will soon be able to keep track of AI-generated deepfakes of themselves on YouTube through the platform's likeness detection feature. The tool is already available to millions of content creators on YouTube, but beginning Tuesday, it will expand to a pilot group of journalists, government officials, and political candidates."
"Likeness detection is similar to Content ID, which scans YouTube for copyrighted material - except likeness detection looks for people's faces. When there are matches, an individual in the program can request that YouTube remove the content, though the company says not every request will be approved."
"YouTube has a long history of protecting free expression, and that includes parody, satire, and political critique. If a video of a world leader is clear parody, it's likely to stay up."
YouTube is expanding its likeness detection feature to a pilot group of journalists, government officials, and political candidates, allowing them to track and request removal of AI-generated deepfakes featuring their faces. The tool functions similarly to Content ID by scanning YouTube for matching faces and enabling individuals to request content removal. However, not all removal requests are approved, as YouTube maintains exceptions for content classified as parody, satire, and political critique. The feature has been available to millions of content creators and now extends protections to public figures concerned about synthetic media misuse.
Read at The Verge
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