"Are you sure your feeds - Netflix, Amazon, whatever social media you prefer - is providing you with personalized content? (More about the difference between personalization and customization here.) Are you being given content that aligns with your actual interests, or is the algorithm steering you around? Is your feed populated by your interests or by corporate interests?"
"It's entirely possible that your experiences online have been hijacked by corrupt personalization. What is corrupt personalization? Christian Sandvig of the University of Michigan coined this term in a (rather sassy, the subtitle of this article is from his piece) 2014 blog post expressing his concerns with how algorithms allocate our attention. Corrupt personalization breaks down to a "process by which your attention is drawn to interests that are not your own.""
Algorithms shape feeds increasingly as users interact with platforms, which can create stronger personalized signals over time. Personalization can differ from customization and may not reflect a user's genuine preferences. Feeds can be influenced by platform or corporate priorities that redirect attention away from individual interests. Corrupt personalization is the process where attention is drawn to interests that are not the user's own, resulting in experiences that feel hijacked. Users should question whether recommended content aligns with their interests or with external agendas and recognize the potential for algorithmic misalignment.
Read at Medium
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