With the rise of the chief AI officer, it's time to examine 'czar' culture

It's a familiar pattern - a hot new thing is introduced to the industry, as is a new C-Suite exec to tackle it, only for a few years to go by and that role to no longer exist as either everyone is now implementing the hot new thing into their work or that hot new thing turned out to be to just be a fad.

"If every other agency or brand is adding a position, it could look like your agency or brand is somehow behind the times if you're not doing the same thing."

Companies like Accenture and Claritas have already appointed chief AI officers, and they aren't alone. The U.S. government is also making the role a priority.

The number of "head of AI" positions has tripled over the last five years and since December 2022 has increased by 13%, according to data from LinkedIn's Future of Work report from November 2023.

Read at Digiday