"Homa offers AI tools for home buyers to operate without a human agent, aiming to be a cheaper DIY option for real estate transactions."
"While tech-savvy buyers are comfortable with digital tools, many still prefer human interaction when making significant decisions like purchasing a home."
"The trend of for-sale-by-owner transactions remains low, highlighting challenges for platforms like Homa in attracting a significant market share."
"Human instincts and social connections remain vital, making it difficult for buyers to rely solely on AI for major life decisions like home purchasing."
The article discusses Homa, a company offering AI tools to assist home buyers in navigating the purchasing process without human agents. Though aimed at providing a cheaper, DIY option, the article highlights a historical trend of low for-sale-by-owner transactions in real estate. It raises concerns about whether buyers, even tech-savvy ones, will fully embrace an AI-driven approach for such a significant decision. The need for human connection and reassurance in purchasing a home remains crucial, suggesting challenges for AI-only solutions in this market.
Read at www.housingwire.com
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