"Fletcher is a rare hybrid: trained as both a neuroscientist and a professor of literature, he teaches at Ohio State's Project Narrative, the world's leading academic center for the study of story. His previous titles - Wonderworks and Storythinking - earned him a reputation as a boundary-breaking thinker who blends science, history, and art to explain why stories matter and how they shape human creativity."
"The timeliness is hard to miss. At a moment when artificial intelligence dominates headlines - and many are anxious that machines might soon replace human creativity - Fletcher insists on the profound difference between algorithm and imagination. AI can detect patterns. Only humans can weave meaning, create serendipity, and grow wiser through story. Primal Intelligence is a reminder that our future depends on those gifts."
Human intelligence is rooted in intuition, imagination, emotion, and common sense rather than computation. A hybrid of neuroscience and literary perspectives shows how story, science, history, and art converge to shape creativity. Unlikely collaborations with organizations like the U.S. Army and studies of Shakespeare illustrate how narrative fosters meaning-making, serendipity, and practical wisdom. Modern schooling and workplace systems often suppress intuition and imagination. Artificial intelligence excels at pattern detection but cannot weave meaning, generate serendipity, or grow wiser through story. Preserving and cultivating primal cognitive gifts is essential for human flourishing and future creativity.
Read at Big Think
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