"Artificial intelligence (AI) is the next frontier in that evolution. And it changes the game. Previous innovations made cars faster, safer, and more efficient. AI will make them smarter. It will give them the ability to perceive, predict, learn, and adapt in real time. It will transform them into companions that anticipate your needs before you know you have them. For almost everyone, cars may become the most advanced physical manifestation of AI they'll ever use."
"The relationship we have with our vehicles is unlike the one we have with any other technology. It's emotional, intimate, and personal. We don't name our phones. We don't gratefully pat our laptops when they get us out of a tight spot. But we do with our cars. They're a place where we feel safe, where we think and decompress."
Automotive technology progressed through new materials, improved engineering and manufacturing, advanced electronics, and sophisticated software, enhancing driving for over a century. AI represents the next major advance, shifting vehicles from faster, safer, and more efficient machines to systems that are smarter: able to perceive, predict, learn, and adapt in real time. AI will enable cars to anticipate users' needs and become personalized companions. The human-vehicle relationship is emotional and intimate, with cars providing safety and space to think and decompress. Exceptional design and performance combined with AI will enable more meaningful, tailored engagement between vehicle and occupant.
Read at Fortune
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