Publishers are exploring ways to monetize generative AI products through subscriptions or advertising, with varying success. Adding ads to AI experiences and implementing subscription models are strategies being tested for revenue generation.
While some companies like OpenAI require subscriptions for advanced AI tools usage, others like BuzzFeed sell brand sponsorships for AI-powered games or plan to introduce native advertising around AI-generated content. Publishers are cautious about the implementation of advertising in AI products.
Some publishers, such as Outside and Ingenio, are experimenting with subscription models and registration walls for AI chatbots. They are exploring different ways to monetize these AI features, with plans to introduce paid subscriptions for enhanced user experiences.
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