"Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications - not by producing better designs, but by removing the coordination work that keeps approved web pages from going live. Here's why launch takes so long and which barriers AI can actually remove. Why the first page takes so long to launch Launch timelines vary based on organizational complexity."
"Your DXP and content management system excel at managing the 100th landing page. They struggle to launch the first one. These platforms provide sophisticated capabilities for optimizing conversion rates and refining personalization logic, but they assume experiences already exist. The bottleneck isn't technology. You've got approved designs sitting in Figma. Design tools don't talk to content systems. Content systems don't speak to customer data platforms. Marketing cares about pipeline, development cares about uptime and design cares about quality. Nobody's measured on getting pages launched."
Launch timelines depend on organizational complexity, with small agile teams launching in days while larger organizations can take weeks or months. DXP and content management systems manage later pages well but struggle to launch the first page because they assume experiences already exist. The bottleneck is coordination, not technology: approved designs sit in Figma, design tools do not talk to content systems, and content systems do not speak to customer data platforms. Teams have different priorities and no one is measured on getting pages live. AI can collapse handoffs into one workflow and translate campaign intent into technical component configurations and data connections.
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