Why AI Video Is Both Brilliant and Broken

"The hype is loud. Some of it's deserved, some of it is smoke. The reality is that AI video editing is already reshaping how teams work, but not always in the miraculous "push a button, get a masterpiece" way some people suggest. The technology is powerful, but it's not magic. If you want to know what's actually worth paying attention to, you have to separate the headline sizzle from the day-to-day grind."

"AI's sweet spot is grunt work. Editing has always included a long list of repetitive, time-consuming tasks: cutting clips to length, cleaning up audio, auto-captioning, reformatting for different platforms. Necessary? Yes. Creative? Not so much. Here, AI tools really do earn the hype. Captions that once took an editor half a day to type and time-stamp can now be generated in minutes. Color correction and noise reduction, while not always perfect, can be applied automatically in ways that used to take significant technical skill."

"And AI isn't limited to post-production anymore, either. Tools can now generate entirely new clips that sometimes replace live-action filming altogether-spinning up explainer-style segments or visuals without needing a set or actors. That's a major step forward for marketers. For many marketing teams, these efficiencies are transformative. They mean faster turnaround times, more content distributed across more channels, and less time spent on work that doesn't add unique creative value."

AI is pervasive in content production conversations, creating both warranted capabilities and exaggerated hype. AI video editing already reshapes workflows by automating repetitive tasks that consume editors' time. Automated functions include cutting clips to length, cleaning audio, auto-captioning, reformatting for platforms, color correction, and noise reduction. Captions that once took half a day can now be generated in minutes, and repurposing long webinars into short platform-ready clips requires far less manual effort. AI can also generate entirely new clips that sometimes replace live-action filming, producing explainer segments and visuals without sets or actors. For marketing teams, these efficiencies enable faster turnaround, wider distribution, and reduced time on non-creative tasks.

Read at Inc