"AI is great, did you say? Sorry, nodded off for a second. Because honestly, who isn't a bit bored by the very mention of the term 'AI' at this point? Feeling guilty? Don't. That's what a year long spiral of fear-mongering, overhype, and vapourware does to you. And we've come a long, long way this year. All the way from getting excited about 'talking' to computers, to AI-generated action figures, to endless debates about the em dash."
"Meanwhile, new GenAI models keep being spat out one after another. Each one, of course, a game changer, the smartest, beating the previous and competing models by far. All while you can't shake the feeling that all these tools and apps simply turned users into millions of unpaid product testers. Because even if an app doesn't take off, the feedback still trains the algorithm. And mental health? Understandably dented, after the end of the world, jobs, creativity, and civilisation were declared (repeatedly) to be over."
The repeated hype and rapid churn around AI and ad tech in 2026 produced fatigue and skepticism among users and industry professionals. Generative AI models were released continuously and heralded as revolutionary, while many products felt like vapourware. Widespread adoption often relied on unpaid user feedback that further trained underlying algorithms. Debates about job loss swung between alarmism and dismissiveness, leaving uncertainty about long-term impacts. The persistent labeling of ad tech with 'AI' created noise that obscured genuinely useful innovations. Mental health and creative energy were strained by constant proclamations of doom and reinvention.
Read at www.exchangewire.com
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