"Do you remember when mobile phones took over? I'm not just talking about the device, but the mindset. Suddenly, user experience wasn't optional. UX became the centre of product design because mobile changed how everyone, and I literally mean everyone, interacted with the internet. Companies that once treated UX as an afterthought scrambled to build responsive design teams. Entire methodologies were rewritten to serve the new frontier."
"And before that? Social media. It was dismissed by marketers at first. "Not serious." "Not strategic." But some curious few dared to explore, not because it was safe, but because they sensed something powerful. And so they helped redefine marketing. And now? A brand without a social presence looks like a dinosaur."
Luthen Rael's line "These days will end" serves as a metaphor for inevitable change and a prompt to act rather than cling to the past. AI has arrived and positions content and product designers at a turning point. Past disruptions like mobile and social media forced organizations to prioritize UX, rebuild teams, and rewrite methodologies. Each wave triggered fears of job loss and obsolescence yet also elevated empathy, ethics, accessibility, and attention to data and privacy. Designers must recognize AI as content and proactively shape its role to create better, more responsible experiences.
Read at Medium
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