"Super Bowl weekend has arrived in the San Francisco Bay Area, which is projected to attract around 90,000 visitors. The big game will be hosted in Santa Clara at Levi's Stadium. Massive events like this are major stress tests for ride-hailing services. The demand can easily exceed the supply - that is, the number of available human drivers - leading to higher costs and longer wait times."
""Because we control all aspects of the fleet - the location of all of the vehicles at any point in time, the matching and the routing that happens - we can do interesting things, like when we know there's going to be a big demand surge, we can position more of our fleet down there and we can do that dynamically," Chris Ludwick, Waymo's senior director for ride-hailing commercialization, told Business Insider."
"Uber and Lyft, which rely only on human drivers in the Bay Area for the time being, have some mechanisms in place to prepare for high-surge events. The companies can prepare in advance with organizers and local municipalities to coordinate pickup locations. They can also respond to demand by offering incentives or bonuses to human drivers to serve the area on a specific day and time. On Lyft, drivers can see bonus areas in advance."
Super Bowl weekend in the San Francisco Bay Area will attract around 90,000 visitors to Levi's Stadium in Santa Clara. Massive events create surge demand that can exceed available human drivers, causing higher costs and longer wait times. Waymo can centrally control and dynamically position its robotaxi fleet by managing vehicle locations, matching, and routing to anticipate and respond to demand surges. Uber and Lyft rely on human drivers and use coordination with organizers and incentives or bonuses to encourage drivers to serve high-demand areas. Incentivizing human drivers is imperfect, and long waits and high prices during large events remain common.
Read at Business Insider
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