Visa has announced a new initiative called "Visa Intelligent Commerce," partnering with top AI developers like OpenAI and Microsoft. The goal is to enable AI agents to autonomously manage credit card purchases based on users' budgets and preferences. These AI agents will help with routine tasks like grocery shopping while maintaining user control through secure, tokenized digital credentials. Visa envisions a future where AI assists millions of people with shopping, yet retains traditional shopping experiences for unique purchases. This initiative illustrates a transformative step in commerce as AI becomes more integrated into consumer behavior.
Visa's new initiative, "Visa Intelligent Commerce", will connect its payment network to AI agents, allowing them to autonomously manage purchases based on individual preferences.
Visa's collaboration with leading AI developers aims to let AI agents autonomously purchase items while ensuring customer security through tokenized digital credentials.
As Jack Forestell stated, AI agents will serve a supportive role in shopping, guiding choices for everyday items while not replacing the joy of special purchases.
Visa emphasizes that only consumers can instruct AI agents on when to activate payment credentials, prioritizing customer control and security in transactions.
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