Clients are questioning if AI efficiencies will lead to cost savings and if these savings will benefit them.
AI's knack for streamlining tasks could potentially disrupt the traditional billing model based on billable hours and project complexity.
Clients are asking agencies about AI use, transparency, new pricing models, and success stories involving AI-driven efficiencies.
Marketers are debating whether AI's capabilities justify a price increase or if cost savings should be passed on to clients.
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