"The deployment will include building next-generation capabilities for future 'agentic commerce', where the consumer's shopping journey is increasingly shaped by AI. This includes enhancing Unilever's brand discovery, marketing measurement and creating AI-augmented marketing strategies."
"migrating Unilever's enterprise applications and data platforms to Google Cloud to create a unified, AI-first digital backbone. This will enable the company to act with greater agility and turn data into actionable insights more quickly."
"advanced AI across Unilever's entire value chain" and that "Google Cloud will become the destination for Unilever's consolidated cloud and data platform, serving as the backbone for its AI-driven transformation"
Unilever signed a five-year contract with Google Cloud to provide infrastructure and deploy Vertex AI, complementing an existing Microsoft Azure estate. The collaboration will migrate key enterprise applications and data to Google Cloud and create a unified, AI-first digital backbone to increase agility and accelerate data-to-insight workflows. The initiative will apply advanced AI across the value chain, with emphasis on customer-facing marketing, brand discovery, marketing measurement and future 'agentic commerce.' The approach centers on retrieval-augmented generation using Unilever's data. Unilever previously moved to a cloud-only model in 2023 with Accenture, maintaining substantial Azure usage.
Read at ComputerWeekly.com
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