"That allows the regulator to apply "conduct requirements" on Google to promote competition and avoid antitrust issues. With those new powers, the CMA proposed a number of measures today. The first is a set of controls that would allow publishers to opt out of their content being used for features like AI Overviews or to train AI models. Google would also need to properly attribute publisher content."
"Another measure would require Google to apply fair search result rankings for businesses, with an "effective process for raising and investigating issues." Google would also need to provide a "choice screen" for alternative search options on Android mobile and Chrome browsers. "These targeted and proportionate actions would give UK businesses and consumers more choice and control over how they interact with Google's search services - as well as unlocking greater opportunities for innovation across the UK tech sector and broader economy,""
The Competition and Markets Authority proposes new measures to give publishers control over how their content is used in Google's AI overviews and training. The CMA designated Google with strategic market status for search under the Digital Markets Act, enabling conduct requirements to promote competition and address antitrust concerns. Proposed controls include an opt-out for publishers, mandatory attribution of publisher content, fair search result rankings for businesses, and an effective process to raise and investigate issues. Google would need to provide a choice screen for alternative search options on Android and Chrome. Google responded that it is exploring opt-out updates while warning against fragmenting Search.
Read at Engadget
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