"Last weekend at the Zurich Film Festival, Eline Van der Velden - the founder of Particle 6 Productions - announced her "AI-generated actress", Tilly Norwood, is about to "sign with" a Hollywood talent agency. Not a real person. An algorithm in a frock. And multiple agencies are apparently competing for the privilege. (This is not an example of using AI properly - but here are some tips for doing so)"
"Let me repeat that, so it sinks in. Hollywood talent agents, actual human beings whose job it is to represent actual human beings, are falling over themselves to sign a computer program. Tilly Norwood has an Insta account. She has a showreel. She's made her "acting debut" in a comedy sketch. And if Van der Velden gets her way, she'll be "the next Scarlett Johansson or Natalie Portman"."
"But here's where it gets properly weird, where the creative world starts eating its own tail. Norwood's debut was in a parody sketch called "AI Commissioner," which imagines a dystopian future where formats write themselves and creative decisions are made by machine learning models. It's meant to be satire. The problem is, it's not satire. It can't be satire. It's the actual thing. And it's way more convincing than the AI failures in these ads - this looks real."
An AI-generated performer named Tilly Norwood has been presented as an actress and is reportedly close to signing with a Hollywood talent agency. The virtual performer has social media, a showreel, and an acting debut in a parody sketch that imagines machine learning driving creative decisions. Multiple agencies are said to be competing for representation. The sketch was intended as satire but appears indistinguishable from reality, leaving viewers unable to find a wink or clear reveal and raising questions about the changing boundaries between human creators and algorithmic content.
Read at Creative Bloq
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