"Never assume that a technology's current limitations are its inherent limitations. Whoopi Goldberg on The View assured viewers this week that AI actors like Tilly are no threat to humans because "you can always tell them from us. We move differently, our faces move differently, our bodies move differently." It's true, that's the best AI can do-today. But Goldberg is making the same error as the highly intelligent computer scientists of decades past who believed computers would never translate languages very well."
"What can the most-hated woman in Hollywood teach CEOs about AI? I'm speaking, of course, about Tilly Norwood, a movie actor who is 100% AI. The controversy surrounding Tilly arose when her creator said a number of agents were interested in representing her. The actors' union responded quickly and furiously, noting that Tilly "was trained on the work of countless professional performers-without permission or compensation" and reminding producers who might want to hire Tilly that they'll have to deal with the union (yes, really)."
Tilly Norwood is a fully AI movie actor whose creator said agents wanted to represent her, triggering a furious response from the actors' union that cited training on performers without permission or compensation. Hollywood exemplifies how AI can replace central roles, and business leaders should expect similar disruptions in other industries. Current perceptible limitations of AI do not guarantee permanence; past experts underestimated technological progress in language translation and chess. Executives should run scenario planning, consider workforce retraining, prepare for legal and labor disputes, and design strategies to manage rapid advances in AI capabilities.
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