TikTok has introduced an AI chatbot called Seller Assistant for TikTok Shop, designed to support sellers by offering real-time recommendations and insights derived from TikTok Shop Academy. This tool allows sellers to access best practices and data 24/7 without needing to consult a human representative, which could significantly improve TikTok Shop's appeal to new sellers and its scalability. The launch follows some layoffs in TikTok's e-commerce division, indicating a move towards more automated and efficient operational support for sellers.
TikTok's new AI chatbot, Seller Assistant, provides sellers with continuous access to resources and recommendations, enhancing their performance by utilizing insights from TikTok Shop Academy.
The launch of Seller Assistant signifies TikTok's shift towards automation in e-commerce while streamlining operations post staff layoffs.
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