This Week in AI: Do shoppers actually want Amazon's GenAI? | TechCrunch
Briefly

"From broad research at the start of a shopping journey such as 'what to consider when buying running shoes?' to comparisons such as 'what are the differences between trail and road running shoes?' ... Rufus meaningfully improves how easy it is for customers to find and discover the best products to meet their needs," Amazon writes in a blog post.
I'm not convinced that GenAI, particularly in chatbot form, is a piece of tech the average person cares about - or even thinks about. Surveys support me in this."
Read at TechCrunch
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