OpenAI's ChatGPT and Google's Gemini lead consumer generative AI usage, ranking first and second for unique monthly web visits and mobile monthly active users respectively. Web traffic rankings list Deepseek, Grok, Character AI, Perplexity, and Claude after the top two, while mobile leaders include AI Gallery, Doubao, Microsoft Edge, Remini, and Baidu AI Search. Canva is absent from the current ranking despite prior prominence. Consumer usage falls into seven categories—general assistance, companionship, image generation, image and video editing, voice generation, productivity tools, and model hosting—with specific platforms tied to each. Grok's users increased, Deepseek's declined, and vibe coding steadily grew.
Venture capital firm Andreessen Horowitz (a16z) published a study tracking the most popular gen AI apps and what we use them for. ChatGPT and Gemini take the first and second spots on the list, respectively, for most unique monthly visits on the web and most monthly active users on mobile (though it did not specify exact numbers -- ZDNET has requested them from a16z). The rest of the list suggests shifts in global gen AI superpowers and why consumers seek specific platforms.
According to a16z, which has invested in a majority of the companies listed, these 14 platforms can inform how consumers are using gen AI. The study narrows consumer behavior down to seven categories: general assistance (ChatGPT, Perplexity, Poe); companionship (Character AI); image generation (Midjourney, Leonardo); image and video editing (Veed, Cutout Pro); voice generation (Eleven Labs); productivity tools (Photoroom, Gamma, Quillbot); and model hosting (Civitai, HuggingFace). The report did not specify percentages for each category.
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