The WWE Says It'll Use AI to Write Storylines, in the Latest Case of Forcing AI Into Everybody's Lives
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The WWE Says It'll Use AI to Write Storylines, in the Latest Case of Forcing AI Into Everybody's Lives
"Whether you're a longtime fan or you couldn't care less, it's hard to deny how much skill - and blood - goes into professional wrestling. Though plot lines are scripted ahead of time and the impacts are staged, the physicality is very real. At its highest level, pro wrestling is basically a decades-long soap opera acted out by highly-trained stuntmen, with improvisational elements in which the audience's reaction and real-life injuries can upend the plot in a moment's notice."
"As first reported by the Wrestling Observer, Triple H has brought on Cyrus Kowsari as WWE's senior director of creative strategy, where he's been tasked with overseeing the company's transition to AI-based storytelling. In a creative meeting back in September, Triple H reportedly introduced Kowsari to writers and producers as someone who would "lead WWE's transition into AI-based storytelling and integrate AI into creative services like video and graphics.""
"Though WWE has been shrouded in controversy in recent years, it's also often delivered stupefing feats of red-blooded artistry, like when Steve Austin delivered a Stone Cold Stunner to then-CEO Vince McMahon, or the time when Hulk Hogan drove a semi truck into an ambulance carrying Dwayne "The Rock" Johnson. (And who can forget a certain Hell in a Cell match from 1998?)"
Professional wrestling combines scripted plot lines with real physicality and improvisation, making it a decades-long soap opera performed by highly trained stuntmen. The spectacle spans global traditions such as Lucha Libre and Puroresu, with the United States market long dominated by WWE. WWE has produced controversial moments alongside high-profile set pieces like the Stone Cold Stunner, a truck-ambulance incident involving Hulk Hogan and The Rock, and Hell in a Cell. Triple H has hired Cyrus Kowsari as WWE's senior director of creative strategy to oversee a transition to AI-based storytelling. Kowsari will integrate AI into creative services including video and graphics, framed as an inevitable shift.
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