The Super Bowl AI ad showdown: Anthropic snarks, OpenAI goes earnest
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The Super Bowl AI ad showdown: Anthropic snarks, OpenAI goes earnest
"Anthropic's ads, while not mentioning OpenAI directly, make fun of its plans to run advertisements on the platform. "Ads are coming to AI. But not to Claude," the tag line reads. OpenAI CEO Sam Altman responded to Anthropic's Super Bowl ad last week in a lengthy X post. "First, the good part of the Anthropic ads: they are funny, and I laughed," Altman wrote. "But I wonder why Anthropic would go for something so clearly dishonest.""
""Our job was to make a film that feels like the beginning of a builder's story with the curiosity, the frustration, and the eventual breakthroughs," Michael Tabtabai, OpenAI's vice president of Global Creative, said in a statement. "We drew from the influences that shaped our own researchers and engineers, then paired that with real stories from across the country of people using ChatGPT to build in everyday life," he said. "If someone watching thinks, 'I wonder if I can do that,' we've done our job.""
OpenAI released a one-minute Super Bowl ad encouraging people to build projects using its coding agent and Codex. The ad focuses on a man's lifelong pursuit of knowledge, showing curiosity, frustration, and eventual breakthroughs that culminate in using Codex to advance his goals. The ad makes no mention of Anthropic or the rival's recent ads that mocked plans to run advertisements on AI platforms. Anthropic's tagline stated, "Ads are coming to AI. But not to Claude." Sam Altman acknowledged the humor in Anthropic's ads while calling them dishonest, and OpenAI aimed to inspire potential builders.
Read at Business Insider
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