"I'm an ex-copywriter who loves AI. I use it every day, for all sorts of things. If it saves me time, I'm in. But when it comes to telling stories, AI content needs human creativity to be good. People connect with stories, lived experiences, and the quirks that make writing memorable. AI hasn't cracked that yet, so human creativity is still the edge."
"The primary problem with genAI output is sameness - same voice, same POV, same execution. Its output is the mode of the data it trained on-the most frequently used word or phrase in similar circumstances. That's pretty much the definition of cliché. Ask two people to run the same prompt in ChatGPT, and you'll get nearly identical answers. That's why the real differentiator is people's ability to forge connections, craft compelling stories, and apply lived experiences that AI can't dream up."
"But it doesn't have lived experience, so what you get instead are clichés and hypotheticals. I asked ChatGPT AI for a teenage embarrassment story about concealer, and here's what I got: It was sophomore year picture day, and of course, that was the morning I woke up with a monster zit right on the tip of my nose. We've all heard that one before."
AI delivers speed, compiles information, and mimics tone, but produces homogeneous output that tends toward clichés and hypotheticals. AI output often reflects the most frequent patterns in its training data, resulting in similar voice, POV, and execution across users. Human storytellers add lived experience, personal quirks, and specific details that create emotional resonance and memorability. Unique, authentic stories differentiate content, build trust, and improve conversion. Drafts generated by AI can be useful starting points, but meaningful editing, personal anecdotes, and distinct perspective are necessary to make content stand out and connect with audiences.
Read at MarTech
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