"OpenAI has begun placing ads in the basic versions of its ChatGPT chatbot, a bet that users will not mind the interruptions as the company seeks revenue as its costs soar. "Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers," the company said. "The test will be for logged-in adult users on the Free and Go subscription tiers" in the United States, OpenAI said Monday. The Go subscription costs $8 in the United States."
"Only a small percentage of its nearly one billion users pay for its premium subscription services, which will remain ad-free. "Ads do not influence the answers ChatGPT gives you, and we keep your conversations with ChatGPT private from advertisers," the company said. Since ChatGPT's launch in 2022, OpenAI's valuation has soared to $500 billion in funding rounds -- higher than any other private company. Some analysts expect it could go public with a trillion-dollar valuation."
"But the ChatGPT maker burns through cash at a furious rate, mostly on the powerful computing required to deliver its services. Its chief executive Sam Altman had long expressed his dislike for advertising, citing concerns that it could create distrust about ChatGPT's content. His about-face garnered a jab from its rival Anthropic over the weekend, which made its advertising debut at the Super Bowl championship with commercials saying its Claude chatbot would stay ad-free."
OpenAI started placing ads in basic ChatGPT versions and is testing them for logged-in adult users on the Free and Go tiers in the United States. The company states that ads do not influence ChatGPT's answers and that conversations are kept private from advertisers. The Go subscription costs $8 while premium subscriptions remain ad-free and only a small percentage of nearly one billion users pay. OpenAI's valuation rose to $500 billion and could reach a trillion at IPO, but the company faces massive compute costs and heavy cash burn. CEO Sam Altman reversed his prior opposition to advertising, drawing a jab from rival Anthropic.
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