The concept of human identification has evolved in the age of AI, leading to the creation of World, a network designed to authenticate users through biometric verification. With over 27 million participants globally, World seeks to establish a digital passport to combat the spread of fake content. Cofounded by Sam Altman, the initiative aims for 50 million verified individuals by 2025. To introduce its brand in the U.S., World has initiated 'Human and You Know It,' an ad campaign promoting the Orb as essential in an AI-driven landscape.
The World identity network aims to verify individuals through biometric data, creating a digital passport that guards against misinformation in our AI-driven age.
Sam Altman stated, 'If this really works, it's like a fundamental piece of infrastructure for the world,' emphasizing the significance of World and its biometric capabilities.
Tools for Humanity has set ambitious goals to sign up 50 million individuals by 2025, essential for creating a universally accepted digital identification system.
To engage users, World has launched a campaign entitled 'Human and You Know It,' designed to resonate with identity in an increasingly AI-centric world.
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