"This seemingly subtle difference represents a massive mindset shift because one question is driven by hype, and the other is driven by value. The first question, "How can we add AI?" is trend-chasing. It puts technology before purpose, and often leads to bloated features no one asked for, wasted development time, money, and opportunity cost of building something desired and innovative instead."
"The second, "How can we solve a real problem better with AI?" is value creation. It puts the customer at the center and treats AI as a tool, not a trophy. That's the shift we're seeing. And it's the difference between shipping gimmicks and building enduring solutions. Put some AI in it! Since the start of the AI revolution, we've been doing research with both Big Tech and smaller AI-based startups to help them understand their customers and their response to AI-based products and services."
Market focus is shifting from adding AI for the sake of trendiness to using AI to solve real customer problems. Asking "How can we add AI?" prioritizes technology over purpose and often produces bloated, unwanted features, wasted development time, money, and missed opportunities to build genuinely innovative solutions. Asking "How can we solve a real problem better with AI?" centers the customer and treats AI as a practical tool for value creation. Many companies initially raced to integrate chatbots without validating need. The change separates gimmicks from enduring, customer-centered product solutions.
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