In 2023, Joe Russo predicted the emergence of the first AI-created feature film within two years, a timeline that appears optimistic as AI continues to influence the industry. The Netflix series on Jennifer Pan incorporated an AI-generated image that sparked conversations about authenticity in storytelling. Shows like Late Night With the Devil also faced controversy through AI usage. The Russo brothers exemplify this trend by employing AI in post-production for their $320 million film The Electric State to modify voice, suggesting even more AI-driven enhancements in upcoming Marvel projects.
The electric state utilized AI to modulate voices, a choice defended by Joe Russo as being accessible and indicative of future AI integration in filmmaking.
There's a lot of finger-pointing and hyperbole because people are afraid; they don't understand. Ultimately, you'll see AI used more significantly in Hollywood.
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