"Three weeks ago, I received a demo request email that made my skin crawl. Not because it was poorly written, but because it was flawless, perfectly personalized and completely soulless. I could tell it was AI-generated because it sounded exactly like the 12 other "perfectly personalized" emails I'd received that week."
"As a vice president in the security and productivity space, this hit me hard: We're teaching machines to fake authenticity so well that real authenticity is starting to feel foreign. The Trust Crisis AI Created Here's the uncomfortable truth: Our industry's rush toward AI efficiency is creating exactly the problem our products are designed to solve-a breakdown in trust."
"My company has seen this directly. Our team compared high-volume AI campaigns against ones led directly by human storytelling. The results were stark. AI-heavy campaigns saw significantly higher content output, but also much lower engagement. Human-first campaigns, on the other hand, saw similar engagement year over year, but the lead quality was higher than with AI-generated content."
Flawlessly personalized AI-generated messages increasingly mimic authenticity while feeling soulless, causing recipients to detect uniformity across communications. Rapid adoption of AI for efficiency is creating a trust breakdown in industries that rely on credibility. AI-driven lead generation increases output but often yields unqualified or disengaged prospects, optimizing scale over long-term relationship building. Comparative campaigns show AI-heavy efforts produce more content but lower engagement and poorer lead quality. Human-first storytelling maintains consistent engagement and generates higher-quality leads. Consumers notice glitches in AI ads and often feel AI is being imposed rather than chosen.
Read at Forbes
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